Content Marketing Executive
Reporting to: Content Marketing Manager
Type of Contract: Permanent
Working Pattern: Full Time
Location: London, Camden. This is not a remote working position, and you must have the right to work in the UK.
FutureLearn is a leading social learning platform formed in December 2012 by The Open University and is now the largest online learning platform in Europe with over eight million people signed up worldwide. FutureLearn uses design, technology and partnerships to create enjoyable, credible and flexible online courses and postgraduate degrees that improve working lives. It partners with a quarter of the world’s top universities, as well as organisations such as Accenture, the British Council, CIPD, Raspberry Pi and the New York Institute of Finance.
Our vision is a global community, where everyone learns together and enjoys access to the education they need to transform their lives. Our award-winning platform helps by provoking conversation around the course material, so that learners and educators learn as much from each other as from the material itself.
We are continuing our expansion as we make this journey from offering short online courses, through micro credentials to full online degrees, and working with employers and governments to reduce skills gaps. The pace of this change is reflected in extremely rapid growth of our revenues.
ABOUT THE ROLE
We are looking for a Content Marketing Executive who can help. You’ll need great research skills, so you can get to know our courses inside out, identify the materials in them most suitable for sharing and turn it into content that will spread on the web. The role is part of the marketing team, but it will involve working closely with other teams and people from across the company.
We’re looking for someone creative with a keen eye for detail and enthusiasm for creating fun, surprising and stimulating content for the web in a variety of different formats. This might include animated GIFs, quizzes, video clips, audio clips and podcasts, and infographics. You don’t need to be an expert at creating all of those, but we are looking for someone who has a good foundational knowledge and knows their way around tools like Final Cut, Photoshop and inDesign.
You should also be familiar with the best ways to format this content for:
- ‘Mining’ current and upcoming FutureLearn courses to identify and publish potential social content
- Checking rights where applicable
- Repurposing and creating content for social platforms which could be used for both organic and paid channels
- Feeding in to inspiration, advice and guidelines for partners to produce their own social content
- Intermediate video editing skills (e.g. familiarity with Final Cut Pro and After Effects)
- Basic image editing skills
- Experience in paid marketing / paid social marketing (desirable but not essential)
- Keen editorial instincts
- Passion for learning and communicating about new subject areas
- Understanding and enthusiasm for the social web and net culture
- Excellent eye for detail
- Excellent knowledge of grammar
- Good research skills
- Competitive salary
- 28 days holiday (plus 8 days public holiday)
- Buy & sell up to 5 days holiday
- Charity day (volunteer for a charity of your choice)
- Cycle to work scheme
- Season Ticket loan
- Flexible working environment/hours
- Pension (4% employer / employee contribution)
- OU Staff Fee Course Waiver Programme
- Great coffee, teas, fruit and daily breakfast
FutureLearn is an equal opportunities organisation who value diversity, promote equality and challenge discrimination. We are especially keen to encourage applications from people currently under-represented, including those from the LGBT+ community, neurodiverse people, people with disabilities, and those from a Black, Asian or Minority Ethnic background.
Please contact [email protected], if you require any reasonable adjustments or alterations to be made, to support you through the recruitment process.
We value diversity at FutureLearn, and we do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, neurodiversity, marital or disability status.